XYLYS CASE STUDY

As was stated earlier, the watch had always been a product that appealed to people, but the nature of the appeal and the associations related to watches changed with the changing environment. The results were based on questionnaires administered to users and non-users of premium watch brands. Your email address will not be published. For Chakravarti, any challenge in the watch industry, especially in an emerging market such as India, was something he looked forward to, as it gave him immense satisfaction when he was able to find some insights. A watch or a specific brand in particular became a symbol of several associations that were in tune with the changing environment. Explore more of our client stories The xylys case study analysis Case xylys case study analysis prisons in america research and development Study Teaching Method.

I spend a lot of time talking with my friends about products and brands. We’ll occasionally send you account related and promo emails. Click to learn more https: The second kind was the largest in both value and volume, and was expected to remain the market driver for growth in — How to cite this page Choose cite format: The case delved into several aspects of the perceptual fields associated with consumer behavior with the objective of finding the most appropriate approach to further the prospects of the Xylys brand. Digital watches suffered from the consumer perception of being low cost and lacking in style, and hence, the market for them had not yet picked up.

Xylys case study analysis

Hi, I am Sara from Studymoose Hi there, would you like to get such a paper? Non-users were respondents who were potential buyers of premium watches in the near future.

xylys case study

As official timekeeper and partner of the International Basketball Federation, the Australian Football League, the Chinese Basketball Association, and MotoGP, and the Xyyls Championships of cycling, fencing, and ice hockey; Tissot was committed to respecting tradition, underlining its core values of performance, precision, and caes new standards.

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The case delved into several aspects of the perceptual fields associated with consumer behavior with the objective of finding the most appropriate approach to further the prospects of the Xylys brand.

EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN INDIAN CONTEXT Essay

The second kind was the largest in both value and volume, and was expected to remain the market driver for growth in — We’ll occasionally send you account related and promo emails. I can only support those products that I am fully convinced about.

Xylys defined its customers as contemporary, dynamic, successful people who had attitude and confidence. A case study is an essay on truth and honesty in-depth study of one person, group, or event.

The only other major Indian player was P. It was interesting to note that the lower end offerings relatively lower end to be precise, when compared to the price of luxury watch brands from brands such as Titan also used glamour, romance, and celebrity orientation for the positioning strategies of several of its brands such as Titan, Fastrack, Sonata, and Ragaa.

I would rather go to a sporting event than a movie.

xylys case study

I rarely act according to what others think are the right things to buy. The results were based on questionnaires administered to users and non-users of premium watch brands. The first went out of vogue since the bulky mechanical format did not allow for elegant design; it dropped in volume shares from 7.

The Indian brand ambassador xylhs Tissot was movie star Deepika Padukone, daughter of a former badminton world champion.

Xylys case study analysis – Your Paper Pro

Consumers were buying not only durable categories that were useful to them and satisfied functional aspects, but also categories and brands that reflected their personality. Luxury watches had a special appeal with regard to such an orientation among consumers. Copying or posting is an infringement of copyright. The liberalization of markets, the rising disposable income, exposure to western lifestyles, and the need for the new generation to establish an identity for itself were some casf the reasons for the growth of the luxury watch category in India.

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I spend a lot of time talking with my friends about products and brands. Millions of wearers evidently refused to compromise, and the campaign specifically congratulated them on their discerning selection of a stylish Swiss-made watch.

Xylys case study solution by mustahid ali via slideshare | REPORTS | Case study, Study

The authors felt that such an orientation would help the long-term plans of luxury watch brands. Such instances would be rare in a developed market, especially with regard to the purchase of a watch. The brand attributed its success to the trust customers all over the world had in the quality and pleasure offered by Tissot timepieces.

Brand and user personality Present users of premium watch brands Brand Factors. Functional brands provided tangible and practical benefits, and satisfied the real need for the product.

People come to me more often than I go to them for information about brands. Owners tended to replace these when they failed. The statements were measured on a Likert scale ranging from Strongly Agree 5 to Strongly Disagree 1 for each respondent.

xylys case study

I like parties where there is lots of music and conversation. I would like to take a trip around the world. The demand from the middle and upper income groups promised to be the growth driver for this segment in — Hi there, would you like to get such a paper?

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